Undergraduate
Fashion Business · BA (Hons) Degree1
from 1st october 2013 to 30th may 2014
What will the consumer like? Fashion products, life cycles, seasons, quality: analysing market trends. The correct tools for satisfying consumer tastes.
the fashion manager is the person who decides whether to produce a collection or not, defining its fashion content, its price range and its target market.
his task is to study the fashion landscape, identify the competition, oversee the development of the product, plan its promotion and select the sales channels.
the fashion manager works with the design office and with all the production and sales departments. the three-year study programme covers the study of fabrics, collections, production and quality control, but also the evolution of habits, customs, lifestyles and market needs, as well as the entrepreneurial and commercial aspects.
by studying the market and its segmentation, you will gain an understanding of sales and marketing methods, and learn to control costs and define communication and promotion techniques and after absorbing all this knowledge, you will be ready to start work, coordinating staff and consultants and undertaking a highly pro- fitable and satisfying career either in a fashion company or in your own business.
Course themes
I
fashion marketing 1
fashion marketing 2
fashion industry and cultural context
principles of business
II
brand identity
coordination strategies
fashion marketing strategies
finance and management control
III
fashion retailing
advanced fashion retailing
digital marketing
honours project
cost
fees per year
students holding an european passport 2
Enrolment fee € 2.500
Tuition Fee € 14.400
international students 3
Enrolment fee £ 2.500
Tuition Fee £ 15.900
for students holding a uk passport, the payment in gbp is available.
for further information please contact the admission office at the london campus.
Undergraduate fashion programmes specification
istituto marangoni has been awarded Highly Trusted Sponsor status by the UK Border Agency.
we have undergone a review for educational oversight by the Quality Assurance Agency for Higher Education (QAA) and we have received its final report »
1 Students who successfully complete the programmes taught in english in london will be awarded with a ba (hons) degree by MMU (manchester metropolitan university); Ba (Hons) Degree (sandwich) is a four year course which includes 36 weeks placamento. 120 credits points are available each year of study in order to gain an honours degree, so students will obtain 360 credits upon successful completion of the three-years course. students on the four year sandwich course will receive 120 placement credits for this year. all candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level); for further details please do not hesitate to contact the information office.
2 Passports of the european union: austria, belgium, bulgaria, cyprus, czech republic, denmark, estonia, finland, france, germany, greece, hungary, ireland, italy, latvia, lithuania, luxembourg, malta, netherlands, poland, portugal, romania, slovakia, slovenia, spain, sweden, switzerland, united kingdom.
3 all students who need an entry visa for uk.
