Fashion & the cities
Milano Paris London
from 2nd to 20th july 2012
The World of Fashion across 3 Capitals
This unique experience will give you a truly international insight into the european approach to creativity and the business of fashion. The diverse cultural histories of each of the 3 world fashion capitals give each city its own individual take on the global fashion industry, this experience is designed to highlight the variety of mechanisms and processes that make the fashion industry with the historical and cultural context. In each city the students will have the opportunity to develop a creative project related to a subject specialism. An exciting opportunity to visit internationally acclaimed fashion shows and exhibitions will be offered whenever possible.
Week 1 in London - The Design Week
the diversity of style and the culture behind it in london is underlined by the different approach to the fashion commerce of the city. in london students will be introduced to design research and a project drawing on the inspiration that top designs find inspiring about this city. leading on to fashion drawing students will then put together a mini collection of ideas, developing mood boards and trend analysis to underpin their ideas. london is a source of inspiration, experimentation and cutting-edge concepts where fashion design meets contemporary art. london lives for all that is fresh and new, finding original approaches to our subject, questioning the rules and pushing the boundaries of style and taste.
Week 2 in Milano - The Styling Week
style is in italy's dna and milan celebrates this through its fashion culture reflected in it's own unique interpretation of styling and fashion communication publishing. the multiplicity of fashion business in the city that supports one of the worlds biggest fashion industries. it is in this city that styling and fashion photography was bourn, where the worlds most acclaimed fashion publicity and editorial campaigns are produced. students will have the opportunity choose a season, an italian brand and identify the styles and trends to develop a basic research this will lead them to make their own photo-shooting. through contacts developed with showrooms students will be able to make a coherent choice of the garments and accessories in relation with the research as real stylists do before shooting. milano is the home of contemporary fashion with a refined and focused outlook. milano is renowned for making trends reality and turning the creative fantasies of designers into proposals that work in every market.
Week 3 in Paris - The Business Week
paris is the birthplace of fashion. here students will look at marketing and will get a real taste of the business though a inspiring project. paris is in "the business of elegance" after carrying out research into the luxury aspect of fashion and the city students will create a visual business plan to launch a new line for an existing label of their choice guided by the informative seminars on contemporary fashion marketing. with the history of couture still rooted in the heart of the french fashion industry, paris combines a chic outlook with a winning formula for quality and design. the rules of fashion are created here, through an understanding and appreciation of glamour and tradition. the history of couture reflects in the design process of all the major fashion houses of paris this has a profound effect on the other related subject be it business or communication.
full package € 6.200
The full package includes tuition, translation services and accommodation. you'll stay in a residence hotel or in a flat for two people, complete with double-occupancy bedroom and kitchen, for
the duration of the course. the fashion & the cities - full package - includes also flights between london and milano, and between milano and paris, and/or between paris and shanghai
(return flight) plus car transportation transfers to the city center.
flights are on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission offices. the start of the course will be in london. the payment for the fashion & the cities fees must be done to istituto marangoni london (see below for details). the closing date for applications is 13/06/2012.