from 28th january to 15th february 2013
The world of Fashion Advertising is influenced by Elements over and above simple Graphics
Image and message are fundamental aspects in fashion brand communication.
this course analyses the most important advertising campaigns in the luxury and mass-market fashion sectors, thus defining the principles of modern communication. furthermore, we explore the necessary tools needed to better define a contemporary fashion advertising message: colour sense, photography, styling and visual perception.
concept overview: the meaning of an advertising message and how to recognise it through the critical analysis of fashion campaigns. style trends: study of graphic and colour trends in contemporary fashion communication.
fashion photography and fashion communication: study of image and styling in contemporary photography and their application in fashion advertising. workshop: quick creative exercises aimed at harmonising advertising campaigns, aesthetic sense and visual perception.
final project: definition, development and creation of a fashion communication campaign through the analysis of all its elments. discussion and final evaluation of the project.
tuition-only* fee € 3.700
full package** € 5.100
* this covers tuition and translation services only.
** the full package includes tuition, translation services and accommodation. you'll stay in a residence hotel or in a flat for two people, complete with double-occupancy bedroom and kitchen, for the duration of the course.